kei ninomiya

NOIR interview by OLIVIER ZAHM photography by CHIKASHI SUZUKI Kazumi Asamura Hayashi, style Lu Hongfei, model Sota Nagashima, production assistant   In the new wave of Japanese fashion, Noir and its designer are a sensation. Pushing the boundaries of visibility, his collections are shown in total darkness, incorporating lights into the garments with multiple references to cyberpunk and science fiction.   OLIVIER ZAHM — So, when did you start designing your collection under your own name? KEI NINOMIYA — I don’t remember the exact timing, but I think it was around 2012. OLIVIER ZAHM — What do you think about Tokyo as a place for young designers? KEI NINOMIYA — Tokyo has so many designers — almost too many. [Laughs] That’s why I can’t think of a correct answer for you. There are many opportunities to make your own brand here. It’s easy to start as a designer, although it’s…