Purple Magazine
— Purple #43 S/S 2025
The Tokyo Diary Issue

editor’s letter

Since the ’90s, Purple has been profoundly inspired by Japan, which, in turn, has warmly embraced the magazine. This exchange has continued throughout the magazine’s history, from the first Comme des Garçons campaigns featured in Purple to the many Japanese artists interviewed and the countless fashion shoots in Japan by photographers — from Nobuyoshi Araki to Takashi Homma, from Daido Moriyama to Chikashi Suzuki. We have never done an issue solely about Japan — until now. This issue, devoted to contemporary Japan, is framed as a Tokyo diary. A fragmented vision of Japan as a boundless source of inspiration. Nearly a hundred topics form what is the most comprehensive issue we’ve ever produced, with a typeface created by Gianni Oprandi as a tribute to the iconic photo magazine Provoke. Japan no longer symbolizes the future as it did until the 2000s, before China surpassed it with its endless megacities, and…

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