Purple Magazine
— The Revolutions Issue #40 F/W 2023

hinako, the rubber queen of tokyo

interview   by BOBBI SALVÖR MENUEZ portraits by MONIKA MOGI 80881, production HIBIKI MIZUNO, translation.   From  underground  to  mainstream,  the  fetish  revolution  has  expanded  into  fashion,  video  games,  and  cybersex,  transforming  the  dynamics  of  intimacy.  Is  it  extreme  sexuality  or  a  morphogenesis  of  desire?   BOBBI SALVÖR MENUEZ — Fetishism and a kink-forward relationship to sex and the body can be a space for revolution. How would you describe your experience working within fetish communities? HINAKO — My work focuses mostly on making fetish videos and selling them in Japan and overseas. I also run a couple of S&M studios in Tokyo. At first, I was more interested in using bondage tools made of latex. So, I was buying vacuum beds, sleep sacks, straightjackets, and masks for myself and my clients. I bought my first latex outfit in 2016, and I got seriously obsessed with it. Now I can…

Subscribe to our newsletter