BEST OF THE SEASON S/S 2021 interview with philosopher YVES MICHAUD by OLIVIER ZAHM OLIVIER ZAHM — What inspired a French philosopher and aesthetic theorist to publish a book titled Ibiza Mon Amour, Enquête sur l’Industrialisation du Plaisir (Ibiza My Love, Investigation on the Industrialization of Pleasure)? YVES MICHAUD — I am interested in the aestheticization of our digital and capitalist societies, but I didn’t want to do yet another book about aesthetic capitalism, so I thought I would explore the subject in my own way, a descriptive way, by taking a specific example. Hence this book on Ibiza. Being an island, it’s a perfect case study for the aestheticization of the world. Because I’m a university professor, as academic as it gets, I did some very serious research into the workings of this aestheticization of the world as it applies to the tourist industry, and the mechanisms linked to…