DESIGN interview by OLIVIER ZAHM the georgian-born creative director has not only become the most acclaimed fashion designer of the new century, but also has radically transformed balenciaga into a mega-brand while expanding the creativity of the parisian house. demna effortlessly redefines every aspect of balenciaga, from streetwear to haute couture, brilliant runway shows to virtual reality projects, and rigorous conceptual design to hard-core pop culture. all with a sense of fun. what’s his secret? OLIVIER ZAHM — I want to speak about your personal success as one of the most important designers today. Without designer like you, it would have been boring to do a fashion magazine in 2022. We still need to believe in fashion as art. DEMNA — Well, that’s my mission. I just try to be as good as I can in doing what I believe in. Fashion has always really excited me and triggered my…