Purple Magazine
— The Essence of Fashion Issue #41 S/S 2024

editor’s letter

Today, the world of fashion seems to be limitless. Fashion is extending its influence across multiple domains, fromgender politics to celebrity culture, from social documentary to contemporary art, fromTV series to pop music. It’s becoming a global cultural paradigm, an ephemeral but optimistic future in a panic civilization, the main subjective resource for everyone in a time of narcissism and anxiety. Are we experiencing the pinnacle of the power of fashion, or the start of its decline? Is this expanding empire of signs — with its gigantic corporate groups, seemingly limitless economy, and swarms of creative emerging labels in every city — only at the beginning of its cultural domination? Or, on the contrary, is fashion already losing its purity, radicality, and originality, to become so commonplace that any influencer or celebrity can launch their own label? Working on this issue — a fashion magazine exploring what fashion means —…

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