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Purple Magazine
— The 30YRS Issue #38 F/W 2022

inge grognard (part 26)


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inge grognard

1998 purple #1 inge grognard make-up retrospective 1989/98 photo by ronald stoops and raf colen

Make-up artist Inge Grognard is synonymous with a beauty revolution, one that has discreetly imposed itself from 1989 to the present from the small Belgian city of Antwerp. A peer of the Antwerp Six, she initiated both a brutal break with beauty conventions and a leap into the future.

The rupture Grognard created in the world of beauty manifests in her rejection of the glamorous make-up of the ’80s: the other side of the cosmetic dream, of light and glitter. She imposed a realistic aesthetic in darker, gray-scale colors, evoking a sad, windy landscape. She triggered a make-up revolution, which the press of the time simplistically described as “grunge” and “anti-fashion.” But it was much more than a negative turn and more than a neo-punk counterattack. It was the…

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