Purple’s history is rooted in the ’90s anti-fashion moment, which rejected the ’80s supermodel stereotypes, instead casting friends, artists, and people on the street.

It took more than two decades for the fashion media to open its doors to different ages, ethnicities, genders, and body types, and to accept that beauty has no specific point of reference, standard, or norm.

Ultimately, celebrating diversity is not just about politically correct casting or an imposed code of conduct. It’s about a true creative exchange between the magazine, the photographer, and the subject.