3537 a new fashion lab in the heart of paris adrian joffe

3537 A NEW FASHION LAB IN THE HEART OF PARIS ADRIAN JOFFE interview by olivier zahm photography by giasco bertoli   OLIVIER ZAHM — So, Adrian, for Comme des Garçons you created Dover Street Market, but before that, there were the Comme des Garçons guerilla stores. ADRIAN JOFFE — That’s right. In February 2004, we opened the first one in Berlin. And in September 2004, we opened the first Dover Street in London. On Dover Street itself, hence the name. Then [in 2016] we moved to the old Burberry shop in Haymarket.   OLIVIER ZAHM — Dover Street Market totally disrupted the way we buy fashion. It’s a real experience. There’s a cultural and an architectural dimension. How did you come up with that concept? ADRIAN JOFFE — No, I don’t like that word. What does “concept” mean? Rei Kawakubo and I wanted a place where you could find things…