Purple Magazine
— S/S 2016 issue 25

Edito

The astonishing revolution in digital photography enabled anyone and everyone to take pictures, quickly and auto-matically, nonstop, but also obsessively and thoughtlessly. I’ve recently come to a realization: film is back. Especially for the younger generations. Half of this issue was shot on film, although you may not notice the difference between the digital and analog images. That’s because digital pictures are retouched and processed to look like film. So, this revival of film means a lot to Purple. Purple was never anti-digital and still isn’t. And it’s not about nostalgia or a crusade to bring back film. Nor is it in any way related to specialists’ discussions of the future of photography. It’s more about the essence of a magazine like Purple, which is devoted to creativity in the digital age. The Internet offers instant information and fast consumerism. Magazines like ours are made to resist immediacy and to…

Subscribe to our newsletter