Purple Magazine
— S/S 2012 issue 17

Frida Giannini

creative director of Gucci interview by OLIVIER ZAHM All film stills from the Fiat 500 by Gucci film by Olivier Zahm   OLIVIER ZAHM — What do you like about Carlo Mollino? His design, his architecture, his photographs? FRIDA GIANNINI — He had a multi-faceted personality, and it is very difficult to say what I like most about him. But if I had to choose one of his arts, I would say design. OLIVIER ZAHM — What do you like most about Italy in relation to art, design, and fashion? FRIDA GIANNINI — The Roman churches with Caravaggio’s paintings. Milanese design galleries. The expertise of our craftsmen. OLIVIER ZAHM — What is the disadvantage of being Italian when you work in a creative field? FRIDA GIANNINI — Italy lacks universities or academies that provide an international schooling. Our schools are perhaps too limited to the local reality. OLIVIER ZAHM — Italian cinema…

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