Purple Magazine
— S/S 2007 issue 7

Summer 2007: Alex

photographer TERRY RICHARDSON featuring ALEX   It’s not that we couldn’t find a sexy smart celeb, as we generally do, for such an important story in the magazine. But we decided to go to the other side of the spectrum and find someone who perfectly incarnates the girl of today, all of them, in fact all the girls on MySpace. For such girls every day means a new look. There are no hierachies in their looks, no good or bad taste headaches, no worries over creative designers versus commercial brands.They’re beyond that, smarter than that. They’re consumers unburdened by neurotic complexes. They’re sardonic and polymorphic punk all at the same time. They like everything and believe nothing. They like the power of brands, but don’t trust in tradition, in luxury, in quality or in any kind of permanence. They love fashion but don’t respect it. Every day they dress up differently,…

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