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Purple Magazine
— Purple 76 Index issue #29 S/S 2018

Reid vanessa

style has to be relevant
i try to surprise myself

portrait by VIVIANE SASSEN
interview by OLIVIER ZAHM

OLIVIER ZAHM — How would you define your style? 

VANESSA REID — It’s hard to define what my style is as a stylist. I don’t like being put in a box. I like to have the freedom to experiment. I don’t like having “style” boundaries. It feels good to be open to everything and to never feel restricted. So I mash it up. There are lots of different influences and a crossbreeding of references. I’m constantly questioning, challenging myself, taking risks, surprising myself. Fashion doesn’t stand still, so you have to keep moving and evolving. As long as there’s a point of view and a vision of what you do, then you can do anything. I need to have an emotional connection. I need to feel excited, otherwise I can’t do…

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