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Purple Magazine
— Purple 76 Index issue #29 S/S 2018

Prada miuccia

back to freedom 

portrait and interview by OLIVIER ZAHM

OLIVIER ZAHM — What do you do to stay relevant to what’s going on in fashion? I mean, it’s been more than, what, 30 years?

MIUCCIA PRADA — More or less. [Laughs]

OLIVIER ZAHM — The cycles of fashion are getting shorter and shorter. Designers show up, and after three to five years, they disappear. Do you have a secret?

MIUCCIA PRADA — First of all, I want to react to what you said earlier about how magazines are doing these days. It’s true: the editing is fundamental. I think that magazines are important because you have a selection of thoughts, of different people, and you can read them. Sometimes I say that even in politics, I would need a master — a teacher — somebody who can explain reality. And that’s how I feel. I was educated in many…

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