Purple Magazine
— Purple 76 Index issue #29 S/S 2018

M/M (paris)

posters ideas fonts films advertising packaging dialogs labels exhibitions furniture magazines products carpets books interfaces collaborations fashion stories sculptures theater sets art installations systems album covers opera sets portrait by PAOLO ROVERSI interview by JÉRÔME SANS photography by M/M (Paris) ‘M/M aime/aime,’ installation view, Seoul, 2017 JÉRÔME SANS — How do you define yourselves these days? Artistic directors, artists, doers, image makers? I wouldn’t go so far as to say graphic designers, because I know you hate that. M/M — We’ve always considered ourselves artists. We were trained as artists — in the most open way, where the idea wasn’t to sell works of art but to think carefully about the world. When we started working together, at the end of the 20th century, there was no Internet or social media, and people traveled much less than today. We had to dream up a tool that would allow us to…

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