ferdinando verderi

 

 

 

interview

by Olivier Zahm

portraits by Oliver Hadlee Pearch

 

Part of a new generation of art directors, Ferdinando moves effortlessly between magazines and global brands like Prada, Miu Miu, Chanel, and Google. Far from resisting the digital shift, he integrates it, fusing its strategies with the rigor of print culture. His work dissolves the boundaries between formats, creating narratives that resonate across media, from pixel to paper.

 

OLIVIER ZAHM — The idea of this issue is to take a stand for analog culture and reconsider the role of magazines in fashion, art, and culture in the face of digital. How did you start to love fashion and art? Was it through magazines?

FERDINANDO VERDERI — My love for fashion started from looking at fashion magazines. But my…