Purple Magazine
— F/W 2016 issue 26

gender marketing

by ANGELO FLACCAVENTO Abstract, outsize shapes that conceal the body, coming across as unisize, unipurpose, unisex. Pussy bows, lace, pastels, sheerness, decadent languor, and even the errant wrap dress, not seen on men since the good old days of the New York Dolls or Kurt Cobain. Shaved heads, oversize tailoring, pin-striped shirts, and a stress on blatant butchness that makes Annie Lennox in her Sweet Dreams persona look like an average working woman, rather than the gender-bending trailblazer she used to be. That’s the hip fashion picture right now, save one exception or two. The message? Traditional ways of representing masculinity and femininity through clothing have gone up in the air. We are living the age of pansexuality. Fashion follows suit, briskly. Gender challenging fashions are a disruptive idea, for sure, but hardly anything new, judging by the offer. Gender-bending happened in the recent past: in the liberated ’70s, for…

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