A.P.C. has a unique model in France. It may also be unique in the fashion world as a whole today, having lasted for three decades while always remaining fresh. The Parisian label retains its coherence, style, and difference, with ideas that remain current and with a certain discretion. Jean Touitou seems to be someone who is continuously moving forward with clarity. His line, underpinned by talent and strategy, evolves effortlessly over time.

OLIVIER ZAHM — It was the end of the ’80s when you launched A.P.C., and if I remember correctly, it was perceived as an anti-fashion statement, no?
JEAN TOUITOU — Well, fashion in the late ’80s was even more of a caricature than it was a year or two ago….