ESSAY
text by FRÉDÉRIC BEIGBEDER
artwork by AMANDA WALL
The well-known french literary critic, television and radio journalist, and prize-winning novelist (love lasts three years, windows on the world, and a french novel) frédéric beigbeder is a long-time friend of purple. This is his first essay for the magazine.
Is there a French way of loving? After all, Americans use “French kiss” for pelle, palot, or galoche. Making out with your mouth wide open and your tongue out like a writhing snake is known the world over as a French invention. Often the most disgusting things have French names: les French fries, le French toast, and the French letter (le préservatif). Personnellement, I can’t have sex without French kissing.
To begin this article with much fanfare and franglais, it seems the French have a bad reputation. It’s a cliché, but not fake news: in France, love is more important than anything else — which doesn’t mean that we’re any better at it than the rest. Anyway. It’s our national sport. But what exactly is a French lover? Is it simply a synonym for asshole or gros relou? Is there a French style of loving? Are we sex experts capable of giving sex education to the rest of the world, or are we simply a bunch of obsessed and impotent show-offs? A long time ago, I had great sex with an American girl, and she said I was “different” because I spent half an hour licking her clitoris. I put her pleasure before mine. Was that French of me? Is le French Lover not just a good lay, but also a gentleman who says, “Après vous, Madame.” Maybe that’s how macho men become feminists.
The French art of loving started with La Legende de Tristan et Iseut, the French Romeo and Juliet. They weren’t supposed to fall in love with each other, but they did. They drank a love potion that lasted three years. So, even in medieval times, French love was seen as magical and forbidden; l’amour is une merveilleuse panic attack, an overdose of ecstasy. It’s exciting when it’s secret, and it’s beautiful when it’s impossible. This curse has a name: Romanticism.
It’s also very German (from Werther to Goethe) and Russian (Turgenev’s First Love), but the French are the masters of the complex art of the broken heart. When you’re French, they teach you in school that love is painful, very rare, and that if you fall in love, you will suffer, go crazy, or commit suicide. They also teach us that it’s this catastrophe that will give meaning to our lives. So, it comes from the Middle Ages, but also the 18th century, a.k.a. the “century of enlightenment.” In France, the Enlightenment was the age of perversion, desire, tortured attraction, and erotic manipulation. Loving became a form of science, a house spécialité, like on the menu of a Michelin-starred gourmet restaurant. Courtly love has become a passion for guilty pleasures, a game of fine and convoluted strategies. Destroying purity was an aristocratic hobby. Luckily, then came the French Revolution. France is the country where the perfection of language meets the worst possible donjuanism. Libertines were like soldiers in the battles of loving gorgeous countesses with wigs. But they lost the battle.
In France, l’orgasme is nicknamed la petite mort. “Small death” is the last utopia. Women control it, and French guys have to accept this as progrès.
Love gives you access to a better you. The person you love is a chosen “alienation.” An unhappy happiness: that’s what we all long for. The history of French literature is filled with sex scandals: Les 120 Journées de Sodome, Les Onze Mille Verges, Les Fleurs du Mal, Madame Bovary, Histoire d’O… Many foreign novelists chose to publish in France because it was the only place free enough to welcome dirty books like Ulysses, Lady Chatterley’s Lover, Lolita, and Tropic of Cancer. French love was built on all this pornographic poetry. France used to be a free place. Today, love is more impossible than it ever was, and that’s a good reason to succumb to it.
To conclude, I’d like to mention a song by Burt Bacharach: What the World Needs Now Is Love. That’s precisely my thinking. The terror of death and disease can only be defeated by love. We have to accept the danger and the pain. We will suffer like hell, and that’s fine. Love is the great organizing principle of the universe, and it hurts. Of course, we can blame it on god. Unless god is love, love is god, and the meaning of everything. It’s not a question of optimism or pessimism; it’s the only force that leads the world, and it hurts. I like the idea of love as sacrifice. To love is to give more importance to the other than to oneself. Love is the opposite of selfishness. But what does this have to do with French love? My favorite sentence in La Chartreuse de Parme by Stendhal is when le comte Mosca is speaking about Fabrice and La Sanseverina and says: “If the word ‘love’ should ever come between them, I am lost.”
Maybe love is just a word. “Love” is both a rhetorical question and a self-fulfilling prophecy. That’s the main différence between French love and American love. French people say “I love you” all the time, American people: once or twice in a lifetime, while planning the prenuptial agreement. American people are educated to take love seriously, like a contract. We use this word like a password to another planet. As in Bizet’s Carmen: “L’amour n’a jamais, jamais connu de loi.” Love is above the law. Love is a transgression, like sexuality (Georges Bataille and Jacques Lacan). It’s something else: an act of faith. Loving is believing that one sentence will create a feeling and believing that the word “amour” is the strongest word in the universe. But what if love à la française still has something to offer to everyone? The idea that if you pronounce one word, one single, ridiculous, simple, cheesy word, you can change the world.
END
[Table of contents]
Edito
by Olivier Zahm
true love
text by Glenn O'Brien
library of love
text by Paul B. Preciado
cover #2 aa bronson
interview by Jérôme Sans
jenna gribbon
interview
no ordinary love
text by Brad Phillips
femmunism
text by McKenzie Wark
somaya critchlow
interview
love comes first
text by Donatien Grau
david hockney
interview
cover #15 francis picabia
text by Arnauld Pierre
sarah lucas
interview
the 25th hour
text by Claire Fontaine
paris
by Olivier Zahm
cover #3 balenciaga f/w 20/21
photography by Juergen Teller
london
by Benedict Brink
new york
by Zora Sicher
aa bronson
interview
nevine mahmoud
interview
cover #1 jenna gribbon
interview by Olivier Zahm
nicolas party
interview
cover #7 givenchy matthew williams
interview by Olivier Zahm
israel fernández
by Suffo Moncloa
balenciaga f/w 2020/21
by Juergen Teller
ed atkins
interview
bertrand boutron
interview
barbara t. smith
text
nordstrom
by Jason Rodgers
cover #11 au départ
photography by Olivier Zahm
dior cruise 2021
by Laura Coulson
gucci f/w 2020/21
by Bruce Gilden
urs fischer
interview
cover #5 dior cruise 2021
photography by Laura Coulson
pierre cardin
interview
marlon magnée
interview
givenchy matthew williams
by Olivier Zahm
regina demina
interview
hen yanni and imre van opstal
interview
hans bellmer
portfolio
gender
by Katerina Jebb
cover #10 virgil abloh
interview by Olivier Zahm
saint laurent f/w 2020/21
by Katja Rahlwes
francesco vezzoli
interview
fendi f/w 2020/21
by Brett Lloyd
virgil abloh
by Carlijn Jacobs
sick of love
by Pierre-Ange Carlotti
cover #14 louis vuitton f/w 2020/21
photography by Casper Sejersen
au départ
by Olivier Zahm
camille henrot
interview
kenzo f/w 2020/21
by Olivier Zahm
cover #4 nordstrom
photography by Jason Rodgers
charles de vilmorin
interview
prada f/w 2020/21
by Cedric Buchet
chanel cruise 2021
by Dario Catellani
harris reed
interview
emotional dependence: a mystery solved
text by Natacha Calestrémé
louis vuitton f/w 2020/21
by Casper Sejersen
takuro kuwata
text by Jeff Rian
marie sauvage
interview
cover #6 gucci f/w 2020/21
photography by Bruce Gilden
vincent darré
interview
philippe parreno
interview
pygmalion and your love life
text by Alain de Botton
amanda charchian
interview
cover #13 kenzo f/w 2020/21
interview and photography by Olivier Zahm
my love stories
text by Simon Liberati
paul mccarthy
portfolio
love letters
by Katerina Jebb
cover #9 fendi f/w 2020/21
photography by Brett Lloyd
french kiss
text by Frédéric Beigbeder
kabul, day for night
short story by Anna Dubosc
david horvitz
portfolio
love is…
by Ola Rindal
laila gohar
interview
natalie ball
interview
love, a domestic mystery
text by Emanuele Coccia
that’s what love is
text by Alejandro Jodorowsky
rachael allen
poetry
the art instinct: beauty, pleasure, and love
text by Jeff Rian
cover #8 saint laurent f/w 2020/21
photography by Katja Rahlwes
deana lawson
interview
cover #12 chanel cruise 2021
photography by Dario Catellani
francis picabia
portfolio
song
by Allen Ginsberg
cover #16 dash snow
by Dash Snow
black lives matter
tribute by Maurizio Cattelan
valentino
by Olivier Zahm